Nike's flame in the snowboarding world may have been short-lived, but they did leave a mark before being snuffed out. The advantage to having multiple millions of dollars to dedicate to filming is that you can span the globe with some of the top riders in the world and get the footage you'll find in Never Not. From the untamed peaks of Alaska, to the bleary streets of Russia you can watch some of the best snowboarders in the world in their natural element. Oh, and Halldor Helgason's part will blow your mind. Enjoy!